If you're like most startups, you're always on the lookout for new and innovative ways to spread the word about your business. And one of the most effective (and cheapest) methods is recruiting brand ambassadors. But where do you start? This complete guide will show you how to find, screen, and hire your very own brand ambassadors! So read on - your business could benefit in a big way from this strategy!
5-step process to recruit your brand ambassadors
Give it a Name
You are launching your army. Give it a good name. For example, Data defenders, Matic Mitra, Friends of Binance, or anything else. The idea is to give it a sense of community and power. Don't be boring! Find something witty or fun or geeky. Go creative.
Create a recruitment form and ask for critical information
The first step in hiring brand ambassadors is to put together a recruitment form. This will help you collect important information about your applicants, such as their names, contact information, and social media handles. Be sure also to include questions that will give you insights into their motivations for wanting to represent your brand. For example, ask them why they're passionate about your products or services and what they think makes your brand unique. This is the first step! You can create a drag-and-drop recruitment form within a minute if you are using Afleet, or just simply use Google form otherwise.
Create a killer recruitment page or a blog post
After you have created the recruitment form, it's time to start promoting it! The best way to do this is to create a recruitment information page on your website or blog.
This page should include all the details about your ambassador program, such as what brand ambassadors will be responsible for, what perks they'll receive, and how to apply. Be sure to include a link to your recruitment form, so interested individuals can easily apply.
Don't forget to write the mission and vision of your company as it attracts people with deeper interest.
Here is a simple template you can use to create a Recruitment landing page: https://afleet.notion.site/Free-Brand-Ambassador-Recruitment-Templates-and-Tools-0af75bcc438b4c8a985ba1167159c178
Have a robust assessment process for screening
Once you've collected applications, it's time to start screening candidates. This is an important step, as you want to make sure you're only selecting individuals who are truly passionate about your brand and will be great ambassadors.
A great way to screen candidates is to conduct interviews. This gives you the opportunity to ask more in-depth questions about their motivations for wanting to represent your brand and what they think makes your brand unique. It also allows you to get a better sense of their personality and whether they would be a good fit for your ambassador program.
We have discussed brand ambassador interview tips in detail in another section.
Reach out to micro-influencers and your long-term users
Now that you have a good idea of who your ideal brand ambassadors are, it's time to start reaching out to them! One great way to find potential ambassadors is to look for micro-influencers within your target market. These are individuals with a small but dedicated following who are passionate about your industry. They're often more affordable than traditional influencers and can be just as effective at promoting your brand.
Another great way to find potential ambassadors is to reach out to your long-term users. These are individuals who have been using your products or services for a long time and are passionate about your brand. They're often more than happy to act as ambassadors and can be a great source of word-of-mouth marketing.
Announce on social media and tell your ambassadors to refer their friends
Finally, don't forget to promote your ambassador program on social media and other online platforms. This will help you reach a wider audience and increase your chances of finding great brand ambassadors. You can also encourage your current ambassadors to refer their friends and followers. This is a great way to organically grow your ambassador program and ensure that you're only working with individuals who are truly passionate about your brand.
The interview process - what to ask and how to assess their skills
When it comes to conducting interviews, there are a few things you'll want to keep in mind. First, be sure to ask questions that are relevant to the role of a brand ambassador. For example, you might ask them to describe a time when they went above and beyond to promote a product or service. This will help you get a better sense of their customer service skills and their ability to generate results.
You can also give candidates a short written assessment to complete as part of the screening process. This is a great way to gauge their writing skills. Another idea is to tell them to shoot a video and send it to you.
You can also give candidates a short written assessment to complete as part of the screening process. This is a great way to gauge their writing skills. Another idea is to tell them to shoot a video and send it to you. This will allow you to assess their communication skills.
Onboarding and training your new ambassadors
Once you've selected your ambassadors, it's time to onboard and train them. This is an important step, as it will help ensure that they're prepared to represent your brand.
Be sure to give them all the information they need about your products or services. You can also provide them with marketing materials, such as social media templates and product images.
It's also a good idea to set up a call or video chat to introduce them to your team. This will help them feel more comfortable and allow you to answer any questions they may have.
Finally, be sure to give them feedback on their performance on a regular basis. This will help them understand what they're doing well and where they can improve.
With these tips in mind, you'll be well on your way to recruiting great brand ambassadors for your business. Just remember to be clear about your expectations from day one and have clear terms and conditions with them.
Managing and retaining your ambassadors
Once you've recruited your ambassadors, it's important to manage and retain them. This can be a challenge, as they're often working on behalf of other brands as well.
One way to keep them engaged is to provide them with exclusive discounts and offers. You can also give them early access to new products or services. These perks will help them feel appreciated and valued.
It's also important to keep them up to date with what's going on at your company. This includes sharing news, announcements, and any new product launches. You can do this via email, social media, or even a simple phone call.
Finally, be sure to show your appreciation for their work. This can be in the form of a thank-you note, a small gift, or even just a simple message.
A few tips for creating a successful ambassador program
With these tips in mind, you'll be well on your way to creating a successful and fun ambassador program for your business.
Remember three things: Be clear about your goals, select the right ambassadors, and offer a team environment.
What Next?
If you're looking to create or improve an ambassador program for your brand, make sure you consider all three of these key factors. Afleet can help you with the management and implementation of your ambassador program, making it easier than ever to get started. Sign up today!