Best Social Media Channels for Web3 marketing

As Blockchain technology is changing industries everywhere, social media marketing has become a critical tool for the success of web3 projects, from token releases to decentralised applications (DApps).

This blog will explore the benefits of blockchain marketing through social media platforms as well as channels for Web3, including the best ones for maximum results.

Practical tips and insights to help you create a customized, guided strategy, that will help you rank on Google while engaging with your target audience.

Traditional Social Media Platforms for Web3 Marketing


Twitter - the internet's bustling hub of witty one-liners, trending hashtags, and of course, a goldmine for blockchain marketing.

With over 330 million monthly active users, it's no wonder that Twitter has become the go-to platform for promoting web3 projects.

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Twitter's real-time nature makes it perfect for sharing updates, engaging with influencers, and fostering a sense of community around your brand.

  • The retweets and Twitter's recent addition of Spaces can instantly put your project in front of thousands of potential supporters.
  • Consistency is key. Make sure to tweet regularly, use relevant hashtags, and engage with industry influencers.
  • No one likes a spammy self-promoter - strike the right balance between sharing valuable content and promoting your project.
  • Take a page from the success stories of popular blockchain projects like Chainlink and Aave, who have leveraged Twitter to build massive followings and drive engagement through regular updates, community events, and collaborations with influencers.


While LinkedIn might seem like a platform reserved for job seekers and corporate networking, it's actually a hidden gem for web3 marketing.

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With over 774 million users, LinkedIn is an ideal platform for connecting with professionals in the blockchain space.

By positioning your project as a thought leader through content sharing and engagement, you can attract the right kind of attention and grow your network.

To effectively promote your blockchain project on LinkedIn, focus on

  • Sharing informative articles, participating in relevant groups, and engaging with industry influencers.
  • Remember, LinkedIn is all about professional networking, so be sure to maintain a polished and informative presence.
  • Start by following and connecting with prominent figures in the blockchain space. Engage with their content by liking, commenting, and sharing.
  • Don't be afraid to join the conversation and showcase your project's unique value proposition.


As the "front page of the internet," Reddit is a crucial platform for community-building in the web3 world.

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With thousands of active subreddits dedicated to blockchain and crypto, you'll have no shortage of opportunities to share your project and engage with enthusiasts.

  • Popular subreddits like r/cryptocurrency, r/blockchain and r/ethereum are great places to start. 
  • Be sure to follow each subreddit's rules and guidelines, and remember that genuine engagement is always more effective than blatant self-promotion.
  • Be active, responsive, and transparent. Share updates, answer questions, and actively participate in discussions.
  • And, of course, never underestimate the power of a well-timed meme (we're looking at you, Dogecoin).


Discord is a must-have for any web3 project looking to create a thriving online community.

A person using discord on his smartphone

With the ability to create and manage dedicated servers, Discord enables you to bring your supporters together and foster a sense of camaraderie around your project.

  • Start by setting up a well-structured Discord server for your project, complete with dedicated channels for announcements, general discussions, support, and more. 
  • Make sure to establish clear rules and guidelines to maintain a positive and supportive environment.
  • Encourage users to actively participate by offering incentives such as exclusive content, airdrops, or even special roles within the server.
  • Create events like AMAs (Ask Me Anything) and community contests to keep things engaging and fun.
  • Take your Discord server to the next level by integrating web3 features like wallet connectivity, token rewards, and even NFT marketplaces.

This not only showcases your project's capabilities but also helps familiarize your community with your platform's unique offerings.

In conclusion, By understanding the nuances of each platform and implementing customized strategies, you've mastered the Web3 marketing game.

Decentralized Social Media Platforms for Web3 Marketing

In the era of Web3, decentralized social media platforms are making waves.  Improved privacy, user control and censorship resistance is what makes them worthy platforms for Web3 marketing.

These platforms not only align with the values of the blockchain ecosystem, but also offer a fresh approach to marketing and community building.


Think of Mastodon as Twitter's rebellious, decentralized cousin.

Mastdon elephant along with its logo

With over 4.4 million users, it's an open-source, federated platform that allows users to create their own servers or join existing ones.

This provides a unique opportunity for blockchain projects to build their own niche communities.


Steemit is a blockchain-based blogging platform that allows users to earn cryptocurrency for content creation and curation.

Steemit logo

With over 1 million users, it's a great place to share Web3 focused articles and connect with crypto enthusiasts.


Minds is an open-source, privacy-focused social network with over 5 million users, where content creators can earn tokens for engagement.

Mind Logo

It's a fertile ground for web3 projects to share their stories and connect with a like-minded audience.


LBRY is a decentralized, blockchain-based digital sharing platform that allows content creators to publish and monetize their work. 

LBRY logo

It's a great platform for web3 marketers who want to share video, audio or other digital content with a crypto-friendly audience.

Remember, success in web3 marketing is all about adaptability, creativity, and a touch of meme magic.

Best Social Media Channels for Web3


Blogs are a tried-and-true method for showcasing expertise and generating interest. In fact, companies with blogs produce an average of 67% more leads per month than those without (DemandMetric).

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By creating valuable and informative blog content around your industry, you can drive organic traffic to your web3 project's website, improve search engine rankings, and increase the likelihood of attracting investors and users.


Twitter, the most popular micro-blogging platform, boasts over 330 million monthly active users (Statista). This massive audience offers web3 projects a chance to engage with potential users and investors in real-time.

Plus, tweets with hashtags receive 2x more engagement than those without (Adweek), so using relevant hashtags can help your web3 content reach a wider audience and even go viral.


GitHub, a popular wiki platform for developers, has more than 73 million repositories (GitHub), making it an invaluable resource for establishing authority in the web3 space.

By contributing to wikis like Github or others and providing open-source documentation, you can demonstrate your project's credibility and facilitate collaboration within the community.

Social networks

With 2.91 billion monthly active users on Facebook (Statista) and 774 million on LinkedIn (LinkedIn), social networks are a powerful tool for reaching a vast audience. 

By engaging with communities on these platforms, you can leverage targeted advertising opportunities and connect with influencers who can further boost your project's visibility.

Social bookmarking services

Popular social bookmarking platform Reddit, has over 52 million daily active users, making it an ideal space for sharing content related to your web3 project.

To drive traffic to your website and increase online visibility, begin submitting relevant posts and engaging with niche communities.

User rating services

Product Hunt, a popular user rating service, sees more than 4 million monthly users (Product Hunt), while Trustpilot has amassed over 151 million reviews (Trustpilot). 

Product hunt home page

Encouraging your users to leave reviews on these platforms can help you build trust and credibility with potential customers while gathering invaluable feedback to improve your web3 products and services.

Effective Web3 Marketing Strategies

Token and NFT promotions

When it comes to promoting your blockchain project, tokens and NFTs are your new best friends. These digital assets can drive massive interest and engagement, especially if you play your cards right.

For example, offer exclusive NFTs as rewards for early adopters or create limited edition tokens that represent unique privileges within your platform.

Influencer partnerships

In the web3 world, influencers hold the key to success. Partnering with the right people can propel your project into the spotlight, creating buzz and attracting new users.

To find the perfect influencer, consider their niche, audience demographics, and overall credibility.

Remember, the goal is to establish long-term relationships that benefit both parties, so choose wisely!

Analytics to drive decision making

Numbers don't lie, and in the world of blockchain marketing, they are your guiding lights.

Track the effectiveness of your marketing campaigns and use the insights to refine your strategies.

Knowledge of Google Analytics, social media and various web3 analytics platforms can help you make informed decisions.

Building brand trust and authority

In the decentralized universe, trust is everything. To establish your project as a reliable authority, focus on delivering high-quality content, sharing valuable information, and engaging with your audience. 

Transparency is crucial, so be upfront about your project's goals, progress, and roadmaps.

Host online events and webinars

Webinars and online occasions are phenomenal ways to associate along with your gathering of people, exhibit your skill, and create buzz around your venture.

Arrange these occasions deliberately and make them locks in, instructive, and engaging. And do not disregard to advance them on your social media

Recommend user-generated content

User-generated content (UGC) is a secret weapon in the web3 marketing arsenal. Encourage your community to create and share their own content about your project – whether it's blog posts, videos, memes, or fan art.

User generated content
  • UGC not only drives engagement but also shows potential users that your project has a dedicated and passionate fan base.

Case Studies: Successful Web3 Marketing Campaigns

Chainlink's fruitful social media campaign

Let's take a see at the victory story of Chainlink, a decentralized prophet organize that has taken the blockchain space by storm.

  • They've overseen to construct a solid social media nearness, especially on Twitter, where they have over 900k+ followers.
  • Their strategy? Consistent and informative updates, engaging with their community, and partnering with high-profile projects in the space.
  • By demonstrating their value and fostering an active and loyal fanbase, Chainlink has established itself as a one of the leading player in the web3 market.

Axie Infinity's community-driven success

Axie Infinity, a play-to-earn game built on the Ethereum network, is another shining example of community-driven success.

  • The project has harnessed the power of platforms like Discord and Twitter to build a dedicated fan base of over 1 million players worldwide.
  • Axie Infinity's secret sauce? A strong emphasis on community engagement, rewards for user-generated content, and fostering a supportive and welcoming environment.
  • By prioritizing their users, they've managed to create a thriving ecosystem that continues to grow exponentially.

Bored Ape Yacht Club leveraging social media influencers

The Bored Ape Yacht Club (BAYC) is an NFT project that has exploded in popularity, thanks in part to their clever influencer partnerships.

  • By collaborating with well-known personalities like Stephen Curry, Snoop Dogg, and Jimmy Fallon, BAYC has gained significant exposure and attracted a wide array of collectors.
  • What can we learn from BAYC's success? The power of influencer marketing in the web3 space cannot be underestimated.
  • By tapping into the right networks and leveraging the reach of influential figures, your project can enjoy a meteoric rise in both recognition and value.

Traditional vs Decentralized Social Media Platform


Remember when your mom told you that sharing is caring? It seems that not all social media platforms got the memo. 

When it comes to data management and privacy, traditional social media platforms like Facebook and Twitter have, shall we say, a "dubious" reputation. (Remember Facebook's Cambridge Analytica scandal?) 

These platforms are known for collecting large amounts of user data and using it for advertising purposes.

In contrast, decentralized platforms like Mastodon and Minds give control back to the users. They prioritize privacy and data ownership, making them a breath of fresh air in a world where data breaches are as common as cat videos.

Monetization model

Traditional platforms have monetization models that mainly benefit the platform itself. Sure, there are ways to make money as an influencer, but for most users, the rewards are few and far between.

On the flip side, decentralized platforms often reward users with cryptocurrency or platform-specific tokens, giving users more incentive to contribute quality content.

Censorship and Freedom

When it comes to censorship and free speech, traditional platforms are known for their arbitrary and sometimes biased moderation policies.

Decentralized platforms, however, provide an environment where users can express themselves more freely without  fear of being "shadowed" or censored.

A comparison


Targeting the right audience is crucial for successful web3 marketing. Traditional social media platforms have a broader user base, which can be both a blessing and a curse.

While you may have a larger pool to draw from, it can also mean more noise and competition.

Decentralized platforms, on the other hand, attract a more technological niche audience, which can be useful for web3 projects. In terms of ease of use and accessibility, traditional platforms take the lead.

They have had years to develop user interfaces and are more familiar to the average user. Decentralized platforms may require some learning, but hey, Rome wasn't built in a day! 


Traditional platforms with a huge user base and complex algorithms can provide a wide scope for your web3 project. But with great power comes great responsibility (and competition).

Although decentralized platforms have a smaller user base, they can provide a more engaging and passionate community, making it easier to build a loyal following and stand out from the crowd.

So, there you have it – the lowdown on traditional vs decentralized social media platforms.


The world of web3 promoting is always changing and advancing, much just like the blockchain innovation itself.

To remain ahead within the energetic world of web3 showcasing, it's vital to keep a finger on the beat of developing patterns and best hones.

Remember, the key to successful web3 marketing is to blend the best of traditional social media with the unique opportunities offered by decentralized platforms.

Engaging content, community-building, and strategic partnerships can propel your web3 project to new heights.

And as always, don't forget to have fun while you're at it!

Let us show you how can you leverage communities to the full potential

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